NVIDIA Introduces APX 2500: The Lowest Power, High-Definition Computer on a Chip —

NVIDIA Corporation introduced NVIDIA APX 2500, an applications processor that enables intuitive 3D user interfaces and engaging high-definition video on connected Windows Mobile phones. The APX 2500 applications processor delivers 10 hours of 720p HD playback--an industry first for video quality and power consumption on a mobile device, as well as stunning HD camcorder and ultra-high-resolution photo imaging capabilities.

Development platform

NVIDIA has worked closely with Microsoft on the development of APX 2500, marking a significant milestone in a long-term relationship that has seen the companies share a passion for making interaction with technology more visual and instinctive across multiple platforms. The combined engineering efforts of the two companies will ensure that next generation versions of the Windows Mobile operating system will harness the capabilities of the APX 2500 applications processor across challenging multimedia use cases.

Landscape interface layout

The NVIDIA APX 2500 applications processor delivers:

• The industry's first HD (720p) playback and capture capability for handheld devices.
• A new ultra-low-power (ULP) GeForce core that is fully OpenGL ES 2.0 and Microsoft Direct3D Mobile compliant and the lowest power 3D hardware solution available for acceleration of intuitive 3D user interfaces.
• NVIDIA nPower technology, enabling over 10 hours of high-definition video playback and up to 100 hours of audio—more than four times the audio playback of the latest touch-screen phones.
• The connectivity and media acceleration technologies required to enable the latest Web 2.0 applications, from effortless web browsing and social networking to GPS and mapping applications.

Specifications:

Processor and Memory Subsystem:

• ARM11 MPCore
• 16/32-bit LP-DDR
• NOR and NAND Flash support

HD AVP (High Definition Audio Video Processor)

• 720p H.264, MPEG-4, and VC-1/WMV9 Decode
• 720p H.264 and MPEG-4 Encode
• Supports multi-standard audio formats including AAC, AMR, WMA, and MP3
• JPEG encode and decode acceleration

ULP (Ultra Low Power) GeForce

• OpenGL ES 2.0
• D3D Mobile
• Programmable pixel shader
• Programmable vertex and lighting
• CSAA support
• Advanced 2D graphics

Imaging

• Up to 12Mpixel camera sensor support
• Integrated ISP
• Advanced imaging features

Display Subsystem

• True dual display support
• 720p (1280x720) HDMI 1.2 support
• SXGA (1280x1024) LCD and CRT support
• Composite and S-Video TV output

The NVIDIA APX 2500 applications processor is sampling today with key customers and will enter into full production by the end of Q2 2008.

For more information on the NVIDIA APX 2500 applications processor, please visit www.nvidia.com/apx2500.

Source: NVIDIA Corporation